Business-to-Consumer (B2C) refers to the process where companies sell products or services directly to the end-users. Unlike B2B, which focuses on partnerships and bulk transactions, B2C emphasizes customer experience, convenience, and personalization.

In a B2C model, businesses reach customers through online platforms, retail stores, mobile apps, and digital marketplaces. The primary goal is to engage individual buyers, fulfill their needs instantly, and build long-term loyalty.